Topic: consumer expectations

Artificial Intelligence will improve our lives in many ways, from safe, automated mobility to time-saving tasks. With constant innovation, AI systems will become far more capable, possibly equaling or exceeding human-level performance at most intellectual tasks. AI is one of the most important technologies of our time and its impact is comparable to the industrial and scientific revolutions. For business leaders to utilise AI’s full capabilities it’s crucial to ensure AI is aligned with human...

During the holiday season, consumer expectations evolve at a breakneck speed, the constant change in algorithms is reshaping the digital terrain, and data has become the new gold. It can be a challenging task for Chief Marketing Officers (CMOs) to handle the upcoming turbulence in the ever-evolving business landscape. So, amid this turbulence, a powerful tool that emerges as an ally is artificial intelligence (AI). AI has taken center stage to understand and aid the demands of marketing leade...